Who We Are
OM Group was founded in 2018.
We began by operating our own service stations in Western Australia. Running sites day to day gave us practical experience in fuel, retail, staffing, and supply. That operational foundation shaped how the group developed.
From those early sites, we expanded into a multi-brand network operating under Metro Petroleum and Caltex. Working across brands allows us to structure each site based on market conditions rather than applying a single model everywhere.
We operate as an independent group. In a market dominated by major networks, we provide an alternative structure for site owners, operators, and partners.
How We Operate Today
OMG Group operates a vertically integrated model across fuel and convenience.
Multi-brand fuel strategy
We operate under both Metro Petroleum and Caltex.
This allows brand selection based on site performance, location, and commercial alignment.
Partnership structures
We work with investors, property owners, developers, and operators under different commercial models. Each arrangement is structured around the specific site and objectives.
Independently developed
retail brands
Our in-store concepts operate under OMG Convenience and are developed internally.
They support store revenue beyond fuel margin.
SSV fuel cartage
We established SSV Pty Ltd as our fuel distribution business. This gives us direct control over logistics from terminal to forecourt.
Integrated operations
Fuel supply, distribution, and site operations sit within the group. Fewer external dependencies mean clearer control over cost, timing, and performance.
Our Mission
To build and operate a fuel and convenience network in Western Australia that offers a credible alternative to major fuel brands.
We focus on practical partnerships, responsible site management, and long-term commercial value for operators, investors, and property owners.
Our Vision
A Western Australian fuel network where independent sites operate successfully, customers have real choice, and partners grow through structured, disciplined expansion.
Our Goal
To grow a profitable and sustainable fuel and convenience network across Western Australia.
Growth is measured. Each site must make commercial sense. Expansion follows operational capacity and financial discipline not scale for its own sake.
We aim to deliver consistent customer value while generating sustainable returns for partners and investors.
Our Four Pillars of Success
1. Independent Growth & Partnerships
We structure partnerships based on the site and the operator. Some partners require full operational support. Others require supply only. The model adjusts accordingly.
Relationships are built for long-term performance, not short-term transactions.
2. Flexible, Value-Driven Customer Offer
Multi-brand capability allows each site to be positioned for its local market. Fuel brand, pricing strategy, and retail format are selected based on site performance, not imposed centrally.
The objective is stronger performance at the individual site level.
3. Scalable & Sustainable Operations
The business is operated lean. SSV supports supply chain control. Site expansion is assessed against operational capacity and capital discipline.
The network is built for long-term resilience.
4. Dangerous Goods & Environmental Compliance
Fuel operations are regulated and require strict compliance.
We operate within all applicable dangerous goods, storage, transport, and environmental regulations. Staff are trained accordingly.
Risk is managed through process, oversight, and operational discipline.
